L3 Creative Media 2018-2019 - Jack Palmer

Types of Documentaries Poetic =  This mode will seem more suggestive and use 'associative' editing to capture a mood or tone rather than make an explicit argument about the subject. Evoking a mood rather than stating or asserting things directly. Occasionally, you may question whether you are indeed watching a 'documentary'. An example would be  Rain (1929) , where there is a continual switch from rain falling on the ground to the public's reaction to the rain. Expository =  These documentaries use explicitly rhetorical techniques in order to make points about aspects of actuality. This mode often uses voiceover and has a relatively straightforward 'show and tell' structure to guide the viewer through the material. Many documentaries follow this template (especially TV documentaries) where the voiceover provides the connection, the logic, between what might be different shots. An example would be  the BBC's Blue Planet II (2017) , where David Attenb...

Technical Codes Creepy font of the title could frighten the audience The different colour wands may distinguish between good and evil Cobbled roads will frighten the audience because it’s set in a public place where ‘normal’ people go Black jacket suggests villainous character and denotes darkness. Weapon suggests the villain is out to kill all Wands relate to magic Different colour jackets of most characters suggest they’re not allies Distraught faces suggest bereavement or loss White background suggests limbo or afterlife Framing suggests it is set in vintage times Eiffel Tower connotes it is   set in Paris, around the industrial revolution What is representation? Representation is the use of signs to communicate something to the audience.  Reality - Mediation - Representation of Reality Semiotics = The study of signs. How we make meaning through the creation and interpretation of signs. Signs can be words, images, sounds, odours,...

Rolfe Et Al's Reflective Model (2001) Rolfe Et Al's reflective model is based upon three simple questions- What? So what? Now what? What? My planning helped to give me a storyline for my advert and also, to give me an idea of the type of locations that were required. My role in production was to play the role of the Costa Coffee customer in my advert. Also, I directed my cast and crew by informing them of what the scene involves. During my first shoot, I wanted to film one scene, which involved a Costa Coffee customer receiving a coffee from a Costa Coffee Barista. So what?

Subjective & Objective Subjective Subjective is when you  are  influenced by something for example, someone else's personal opinion or feelings may have an influence on your opinion of a person or an object. It is related to truth and reality. Objective Objective is when you  are not  influenced by something for example, someone else's opinion of a person or an object is completely different to your own opinion. It is related to imagination and independence. Qualitative & Quantitive Research Qualitative Qualitative research is when you gather data, measured by the quality of something rather than it's quantity. It refers to the meanings of characteristics or symbols etc. Quantitative Quantitative research is when you gather data, measured by the quantity of something rather than it's quality. Advertising Publishing Design There are three steps to good designs:- Define the communication problem: Y...

Advertising Techniques Avante Garde = This makes the audience think by having this product that they are ahead of the times. For example, a company may get a very current and popular celebrity to advertise their product because then, the audience will know it is very popular in the current market. Weasel Words = These words are used to imply something positive but it is actually negative. For example, people might advertise a product that has worked for them. Magic Ingredients = When it is suggested that a miraculous discovery makes a product extremely effective. For example, a pharmacist finds a tablet to cure eczema so that cream is no longer needed. Transfer = The use of positive words, images and ideas to convey that the product being sold is also positive. For example, a textile manufacturer may use words such as "trendy" to describe their clothes. Plain Folk = When it is suggested the product can be used by ordinary people. For example, a normal family may s...

Types of Advertising Appeals Ethos: An appeal to credibility or character. It will try to convince you the company is reliable, honest and credible and that their product should be bought. An example of where this is used is in the Garnier adverts where popular celebrities such as Holly Willoughby and Davina McCall are used to give the product a positive look. Pathos: An appeal to our emotions. It will try to evoke emotion in the audience such as happiness or sadness. This technique is often used in charity appeals such as Water Aid or The Salvation Army . Logos: An appeal to logic or reason. It will give you the evidence and statistics you need to fully understand the product. An example of where this is used is in the Colgate  adverts where they will give you facts such as that the toothpaste includes a "professional whitening ingredient".

Audience Demographics Audience Demographics - A way of categorising advertising audiences. Demographic audience profiling will categroize audience to their:- Age Class Education Gender Household size, owner Marital status Occupation and income Audiences are categorized in groups A to E. Groups A + B are the highest earning and possibly the ones with the highest disposable income. Those who are retired may not earn money but often have an income they use for luxuries Grade = Social Status = Occupation Group A = upper middle class = higher managerial, administrative or professional Group B = middle class = intermediate managerial, administrative or professional Group C1 = lower middle class = supervisory or clerical, junior managerial, administrative or professional Group C2 = skilled middle class = skilled manual workers Group D = working class = semi and unskilled manual workers Group E = lowest level of substitute = state pensioners or widows, cas...

Media Text Analysis This form of media text is a movie poster, which has the primary purpose of promoting the film using typical codes and conventions. Two examples of codes and conventions include the release date and the display of all the main cast members of the film. The July release date connotes that it is set around summer time and it may attract a bigger audience as many people are on holiday around this time of the year and it can make you feel happy. The advantages of displaying the main cast members of the film will attract fans of these actors so if you are a fan of Meryl Streep or Pierce Brosnan or the singer Cher, it may encourage their fans to go and see the film.  The target audience would be a mix of young & old people. Young people would want to watch to see the sun as it is a summer film and it contains a lot of singing which can make you feel good. Whereas, older people may want to watch because it stars...