Technical Codes Creepy font of the title could frighten the audience The different colour wands may distinguish between good and evil Cobbled roads will frighten the audience because it’s set in a public place where ‘normal’ people go Black jacket suggests villainous character and denotes darkness. Weapon suggests the villain is out to kill all Wands relate to magic Different colour jackets of most characters suggest they’re not allies Distraught faces suggest bereavement or loss White background suggests limbo or afterlife Framing suggests it is set in vintage times Eiffel Tower connotes it is set in Paris, around the industrial revolution What is representation? Representation is the use of signs to communicate something to the audience. Reality - Mediation - Representation of Reality Semiotics = The study of signs. How we make meaning through the creation and interpretation of signs. Signs can be words, images, sounds, odours, flavours, acts, obj