L3 Creative Media 2018-2019 - Jack Palmer

Representation This image of black power is a milestone in the fight for equality because the winner of this olympic event is black, which was unusual in 1968. Bond 007 Villain The Bond villain is usually a spy Black clothes From a foreign country Black sports car First Black Actor Sidney Poitier  was a Bahemian-American actor. He was the first black actor to win an Academy Award for Best Actor in 1964. Stepin Fetchit   was the first black actor to have a successful film career.  The struggle for black actors relates back to the time of slavery, according to a  BBC News article . Sarah Jane Adventures - Representation This image shows that there is a balance of white and black actors in cast.  The Doctor The Doctor travels around space and time, fixing problems and having adventures She wears smart clothes She is from the Planet Gallifrey but appears to be an English human She travels in her TARDIS

1). WHAT...happened? Shoot Edit Role Who? What? When? Where? How? 2). SO WHAT...did you apply from your planning? Theory Practical 3). NOW WHAT...is my plan for the next time this happens? Scenario Theory Practical

Target Audience = Research Primary Research = Surveys, observation, panels, interviews Secondary Research = Books, newsletters, newspapers & magazines, pamphlets Reliable = Repeatable Same answer every time Several people give their opinion Valid = Believable? Is this source valid? Are they a reliable person? Internal Validity Murder photos Focus group very upsetting Photo can have a very good internal validity External Validity History exam cramming in last minute revision or over several weeks All this research has an external validity e.g. can be applied to French revision Relation to My Own Advert In relation to my own advert, to create two of my print adverts, I used inspiration from two print adverts that had been created by Costa and Starbucks. This is internal validity because it is an image that has inspired an audience to go and buy coffee in either of these chain coffee shops.

Audience Playstation advert It appeared to be scary and confusing. The client is Playstation The audience for this would be attracted to males aged 18-25 White British audience Audience earning an average of £30,000 a year Viewed on TV They may not be educated or educated up to GCSE level They have a good home Audience Variations Age Race Gender Ethnicity Income  Mobility Education Home Demographic SES (Social Economic Status) UK Census = 66,000,000 England Census = 54,000,000 Demographic = Someone who lives in one country Geodemographic = Someone who lives in different countries Geodemographic Profile Single, Female, Middle-class, Age 18-24, college (uni), educated The Audience Demographic for my advert The target audience I intend to have for my advert is working men and women between 16 and 50. On average, this class of people earn £30,000 a year, if they work in a city like London.  Costa 's head of UK marketing bel...

The Timeline and Beyond . Resolution =  The number of pixels in a particular frame of a film e.g. 1920 x 1080p (typical resolution on a phone) 720p 480p 360p H.267 means CODEC, which means code decode. DVD A DVD can be released as a m2V, which is an MPEG 2 file or it can be released as a ac3, which is a DOLBY 2.0 Video and Audio is an MP4 file and it is muxed. Lossy Lossy is a file destroyed in some way and it is compressed. It is a small file, MB MP4 Lossless It is an uncompressed file GB, Large file

Clips The start of a clip is the head and the end of the clip is the tail . A clip after the current one is incoming snd the current is outgoing . An example of an interview that cuts away:  https://www.youtube.com/watch?v=Zog-6SrGxE0

Short cuts spacebar =  start and stop the video or audio. I obviously used it a lot when stopping and starting the video to search through to find specific points. backspace =  delete the section you have selected (the deletion key has a tendency to move sections). I used it a lot when i was cutting apart and altering the video to delete bits that weren't going to be seen. c =  turns on the razor tool, used to cut parts of a clip in two. I used this a lot when cutting apart and deciding what parts of the video was going to be seen along with cutting the parts that didn't need to be there after syncing the audio to the video. v =  switches back to the arrow tool. I used it a lot to go back to moving things after using the cut tool. cmd+z =  undo. I obviously used it to go back on mistakes I made as I went. cmd+x =  cut. I used to copy things to then paste elsewhere, mostly when moving things around. unlike copy, it removes the originate, so its also a goo...

Frame In the UK, Frames are recorded at 25FPS (frames per second). In each frame, there are two fields. These fields can be interlaced or progressive. When the frames are interlaced, the two fields are scanned one after the other and when the frames are progressive, the two fields are scanned at the same time. Jaggies = Anomalies in displayed images in the frame. Audio A VU (volume unit) meter A PPM (peak programme meter) For a TV programme, this meter would measure 5.5ppm for voice, 3ppm for SFX and 4ppm for Music.

Audio 20 - 20,000 Hz WAVELENGTH WILDTRACK This is a VU (Volume unit) Meter and a PPM (peak programme meter) meter (further down) TV Programme Voice = 5.5ppm SFX = 3ppm Music = 4ppm L&R = 2 Channels MIC Onboard - Records voice, ambience MIC External - Can improve voice intelligibility BOOM Directional MIC - Shotgun/Rifle 416 Sine. https://en.wikipedia.org/wiki/VU_meter https://en.wikipedia.org/wiki/Peak_programme_meter The picture on the right shows me using a H4. The picture above shows how I created a black video on Adobe Premiere Pro. I started off by creating folders such as Audio and Footage for a certain date. Then, I created the black video and changed the duration to 10 hours.

Pixels                                                           FRAME - Video 25FPS in England (We recorded at this speed because of where we live) 2X Fields per frame Interlaced - The two fields are scanned one after the other Progressive - Both fields are scanned at the same time Jaggies 50Hz - frequency P A L - Phase Alternating Line Editing Open Adobe Premiere Pro Create a new 'bin', which are safe places to store footage, by right clicking on the right bottom side.