Target Audience

-
Target Audience = Research

Primary Research = Surveys, observation, panels, interviews
Secondary Research = Books, newsletters, newspapers & magazines, pamphlets

Reliable = Repeatable
  • Same answer every time
  • Several people give their opinion
Valid = Believable?
  • Is this source valid?
  • Are they a reliable person?
Internal Validity
  • Murder photos
  • Focus group
  • very upsetting
  • Photo can have a very good internal validity
External Validity
  • History exam cramming in last minute revision or over several weeks
  • All this research has an external validity e.g. can be applied to French revision
Relation to My Own Advert

In relation to my own advert, to create two of my print adverts, I used inspiration from two print adverts that had been created by Costa and Starbucks. This is internal validity because it is an image that has inspired an audience to go and buy coffee in either of these chain coffee shops.

Comments

Post a Comment

Popular posts from this blog

Stuart Hall's Representation Theory

-
Stuart Hall's Representation Theory Stuart Hall's theory on representation emphasizes the importance of visual representation. How a person is presented in the media can be influential towards the audience. Representation focuses on the way social gorups are depicted such as gender race, sexuality, class etc.
Read more

Radio Drama - Research & Idea

-
Radio Drama - Ideas Theme: EastEnders (Soap, drama) Slot: Afternoon Drama on BBC Radio 4 (on Saturday from 2:30pm-3:30pm) between because this is the time when the station broadcasts dramas that will entertain audiences and be accessible for everyone. Genre: My genre will have a whodunnit theme in a soap genre. Synopsis: The basic synopsis is that a young girl called Lucy is murdered and three of her friends, Jay, Whitney and Lee, discover her body. The death of their friend encourages them all to make confessions and tell their individual stories of their final hours with Lucy. Their stories give each of them motive to kill her. It was one of them. But who? Target Audience: My target audience would ideally be men and women aged 16-30 because the characters featured in my radio drama are around this age group. Research In preparation for my assessment, I decided to research three radio dramas in order to find out how they used sound. The first radio drama I res
Read more

Connotations of movie poster

-
Image
Technical Codes Creepy font of the title could frighten the audience The different colour wands may distinguish between good and evil Cobbled roads will frighten the audience because it’s set in a public place where ‘normal’ people go Black jacket suggests villainous character and denotes darkness. Weapon suggests the villain is out to kill all Wands relate to magic Different colour jackets of most characters suggest they’re not allies Distraught faces suggest bereavement or loss White background suggests limbo or afterlife Framing suggests it is set in vintage times Eiffel Tower connotes it is   set in Paris, around the industrial revolution What is representation? Representation is the use of signs to communicate something to the audience.  Reality - Mediation - Representation of Reality Semiotics = The study of signs. How we make meaning through the creation and interpretation of signs. Signs can be words, images, sounds, odours, flavours, acts, obj
Read more