Subjective & Objective/Qualitative & Quantitive Advertising/Publishing Design

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Subjective & Objective

 Subjective
  • Subjective is when you are influenced by something for example, someone else's personal opinion or feelings may have an influence on your opinion of a person or an object. It is related to truth and reality.
Objective
  • Objective is when you are not influenced by something for example, someone else's opinion of a person or an object is completely different to your own opinion. It is related to imagination and independence.
Qualitative & Quantitive Research

Qualitative
  • Qualitative research is when you gather data, measured by the quality of something rather than it's quantity. It refers to the meanings of characteristics or symbols etc.
Quantitative
  • Quantitative research is when you gather data, measured by the quantity of something rather than it's quality.
Advertising Publishing Design

There are three steps to good designs:-
  • Define the communication problem: You should ask questions such as:- What is the business of the client? What is the purpose of the project? Who is the target audience? etc.
  • Conduct Research: Gather and analyze information such as competitor analysis, site research, marketing research etc.
  • Developing Concepts: The process of developing ideas to solve design problems. During this process, you will generate a concept, refine your ideas through visuals, prepare rough layouts, present a design brief and get a client approval.





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