Audience

Audience

Playstation advert

• It appeared to be scary and confusing.
• The client is Playstation
• The audience for this would be attracted to males aged 18-25
• White British audience
• Audience earning an average of £30,000 a year
• Viewed on TV
• They may not be educated or educated up to GCSE level
• They have a good home

Audience Variations

• Age
• Race
• Gender
• Ethnicity
• Income 
• Mobility
• Education
• Home

Demographic

SES (Social Economic Status)

UK Census = 66,000,000

England Census = 54,000,000

Demographic = Someone who lives in one country

Geodemographic = Someone who lives in different countries

Geodemographic Profile

Single, Female, Middle-class, Age 18-24, college (uni), educated

The Audience Demographic for my advert

The target audience I intend to have for my advert is working men and women between 16 and 50. On average, this class of people earn £30,000 a year, if they work in a city like London. Costa's head of UK marketing believes "cities are hubs for marketing" so he is likely to put lots of Costa cafes in the centre of cities like London, where large numbers of people go to work every day and are earning large amounts of money as they will gain more profit. Also, in the modern world, this "large number" of people will have a wide number of ethnicity e.g. English, American, Asian etc so it will attract many different types of ethnicity.