L3 Creative Media 2018-2019 - Jack Palmer

Primary Styles of Documentaries Expository Documentaries Heavily researched They aim to educate and explain things such as events, issues, ways of life, worlds and exotic settings we know little about Production elements can include interviews, actuality, graphics, photos and narration Observational Documentaries They strive for cinematic realism Carefully edited No interviews, commentary to the camera or narration Participatory Documentaries When the encounter between the object and the filmmaker is recorded and the filmmaker actively engages with the subject Aims for immediacy Presents the filmmaker's point of view Reflexive Documentaries Challenge expectations about the form Gives the impression that the film is being assembled right before our eyes Often include fake clips, improvised dialogue and a "shaky cam" Poetic Documentaries Aim to create an impression Emphasizes cinematic values to create visual poetry Shot design, compositio

1). WHAT...happened? Shoot Edit Role Who? What? When? Where? How? 2). SO WHAT...did you apply from your planning? Theory Practical 3). NOW WHAT...is my plan for the next time this happens? Scenario Theory Practical

Rolfe Et Al's Reflective Model (2001) Rolfe Et Al's reflective model is based upon three simple questions- What? So what? Now what? What? My planning helped to give me a storyline for my advert and also, to give me an idea of the type of locations that were required. My role in production was to play the role of the Costa Coffee customer in my advert. Also, I directed my cast and crew by informing them of what the scene involves. During my first shoot, I wanted to film one scene, which involved a Costa Coffee customer receiving a coffee from a Costa Coffee Barista. So what?

Target Audience = Research Primary Research = Surveys, observation, panels, interviews Secondary Research = Books, newsletters, newspapers & magazines, pamphlets Reliable = Repeatable Same answer every time Several people give their opinion Valid = Believable? Is this source valid? Are they a reliable person? Internal Validity Murder photos Focus group very upsetting Photo can have a very good internal validity External Validity History exam cramming in last minute revision or over several weeks All this research has an external validity e.g. can be applied to French revision Relation to My Own Advert In relation to my own advert, to create two of my print adverts, I used inspiration from two print adverts that had been created by Costa and Starbucks. This is internal validity because it is an image that has inspired an audience to go and buy coffee in either of these chain coffee shops.

Subjective & Objective Subjective Subjective is when you  are  influenced by something for example, someone else's personal opinion or feelings may have an influence on your opinion of a person or an object. It is related to truth and reality. Objective Objective is when you  are not  influenced by something for example, someone else's opinion of a person or an object is completely different to your own opinion. It is related to imagination and independence. Qualitative & Quantitive Research Qualitative Qualitative research is when you gather data, measured by the quality of something rather than it's quantity. It refers to the meanings of characteristics or symbols etc. Quantitative Quantitative research is when you gather data, measured by the quantity of something rather than it's quality. Advertising Publishing Design There are three steps to good designs:- Define the communication problem: You should ask questions such as:-

Audience Playstation advert It appeared to be scary and confusing. The client is Playstation The audience for this would be attracted to males aged 18-25 White British audience Audience earning an average of £30,000 a year Viewed on TV They may not be educated or educated up to GCSE level They have a good home Audience Variations Age Race Gender Ethnicity Income  Mobility Education Home Demographic SES (Social Economic Status) UK Census = 66,000,000 England Census = 54,000,000 Demographic = Someone who lives in one country Geodemographic = Someone who lives in different countries Geodemographic Profile Single, Female, Middle-class, Age 18-24, college (uni), educated The Audience Demographic for my advert The target audience I intend to have for my advert is working men and women between 16 and 50. On average, this class of people earn £30,000 a year, if they work in a city like London.  Costa 's head of UK marketing believes &quo

Advertising Print Campaign = 5 Research Channels 1). TV Advert = Costa Advert The target audience for this advert is identified to be for people who love coffee. The basic narrative for this advert is that 'Costa' makes coffee that is made to be loved by the person who is drinking it. One prominent colour in this advert is the colour of red, which has connotations of love, to show that the company puts love into every cup of coffee they make. Secondly, The advert takes place in an almost theatre-like setting, which would convey why there is a musical element to this advert. Finally, a key prop in this advert is coffee beans, which have a resemblance with Costa but they convey the love for the coffee, which may convince the audience to come to Costa and try the coffee. The advert features a group singing a song called "I was made for loving you". This will have a positive impact on the audience's opinion of the advert because it will encourag