L3 Creative Media 2018-2019 - Jack Palmer

Advertising Techniques Avante Garde = This makes the audience think by having this product that they are ahead of the times. For example, a company may get a very current and popular celebrity to advertise their product because then, the audience will know it is very popular in the current market. Weasel Words = These words are used to imply something positive but it is actually negative. For example, people might advertise a product that has worked for them. Magic Ingredients = When it is suggested that a miraculous discovery makes a product extremely effective. For example, a pharmacist finds a tablet to cure eczema so that cream is no longer needed. Transfer = The use of positive words, images and ideas to convey that the product being sold is also positive. For example, a textile manufacturer may use words such as "trendy" to describe their clothes. Plain Folk = When it is suggested the product can be used by ordinary people. For example, a normal family may s...

Types of Advertising Appeals Ethos: An appeal to credibility or character. It will try to convince you the company is reliable, honest and credible and that their product should be bought. An example of where this is used is in the Garnier adverts where popular celebrities such as Holly Willoughby and Davina McCall are used to give the product a positive look. Pathos: An appeal to our emotions. It will try to evoke emotion in the audience such as happiness or sadness. This technique is often used in charity appeals such as Water Aid or The Salvation Army . Logos: An appeal to logic or reason. It will give you the evidence and statistics you need to fully understand the product. An example of where this is used is in the Colgate  adverts where they will give you facts such as that the toothpaste includes a "professional whitening ingredient".

Opening Titles Evaluation My Opening Title Sequence! I was given the task of creating my own film title sequence. I began this project by researching the title sequences of a variety of different films such as Se7en and Skyfall . The similar thing about both of these title sequences is that they include interesting images, which will help intrigue the audience to watch on and this is a key necessity for a movie title sequence. Secondly, they all name all the top people in the film in order to attract an audience, for example, the Skyfall opening titles include Daniel Craig's name to attract his fans. First of all, I decided on a plot which involved a character being killed and the killer going on the run, in a cliff hanger. I decided to use a cliff hanger in my opening title sequence because it will help keep the audience watching the film. After filming my project, I begun the editing process using Adobe Premiere Pro. First of all, I arra...

Functions of Camera Movement Camera Movement This can reveal dramatic information by enlarging the viewer's field of view. Able to narrow and focus attention on significant objects. Motivated and Unmotivated Movement Motivated Movement = Prompted by characters and events in the film, such as when the camera follows a moving character or reframes the shots to reveal another character. Unmotivated Movement = Those that pertain to the filmmaker's commentary on characters and events. Movements Zoom = Using the camera to magnify the subject or widen the subject. Here is an example from 'Jaws'. Pan = Allows the viewer to follow the action from left to right. Here is an example from YouTube. https://www.youtube.com/watch?v=iadPLGxnYCc Tilt = Tilt up and down Whip Pan and Tilt = An extreme fast movement of the camera from side to side or up and down Dolly = When you move the camera backwards and forwards, typically on a track or motorize...

The Timeline and Beyond . Resolution =  The number of pixels in a particular frame of a film e.g. 1920 x 1080p (typical resolution on a phone) 720p 480p 360p H.267 means CODEC, which means code decode. DVD A DVD can be released as a m2V, which is an MPEG 2 file or it can be released as a ac3, which is a DOLBY 2.0 Video and Audio is an MP4 file and it is muxed. Lossy Lossy is a file destroyed in some way and it is compressed. It is a small file, MB MP4 Lossless It is an uncompressed file GB, Large file

Clips The start of a clip is the head and the end of the clip is the tail . A clip after the current one is incoming snd the current is outgoing . An example of an interview that cuts away:  https://www.youtube.com/watch?v=Zog-6SrGxE0

Short cuts spacebar =  start and stop the video or audio. I obviously used it a lot when stopping and starting the video to search through to find specific points. backspace =  delete the section you have selected (the deletion key has a tendency to move sections). I used it a lot when i was cutting apart and altering the video to delete bits that weren't going to be seen. c =  turns on the razor tool, used to cut parts of a clip in two. I used this a lot when cutting apart and deciding what parts of the video was going to be seen along with cutting the parts that didn't need to be there after syncing the audio to the video. v =  switches back to the arrow tool. I used it a lot to go back to moving things after using the cut tool. cmd+z =  undo. I obviously used it to go back on mistakes I made as I went. cmd+x =  cut. I used to copy things to then paste elsewhere, mostly when moving things around. unlike copy, it removes the originate, so its also a goo...

Opening Titles Research Opening titles are usually shown at the beginning of a motion picture, whether that is a TV programme or a film. Key conventions of an opening title sequence include:- The name of the studios or production company that make the film The title of the film The names of key actors and key crew members Music and sound effects. In preparation for my project, I researched a few opening title sequences from films such as 'Se7en', 'Skyfall' and 'Spectre'. These sequences are referred to as title sequences and they are relatively common in James Bond films because they are built in a separate sequence to the film itself and they usually take place over a lengthy period of time in the film. 1). Se7en These screen shots show the advantages of different conventions of an opening title sequence such as the names of the production company and A-List actors. The advantages of naming these things would be that ...

Continuity Continuity is when shots, that are more-or-less related, are edited together in order to direct the audience's to a pre-existing story across time and location. These are the rules of continuity:- Establishing shot = Often found in long shots or extreme long shots, this shot shows where a scene is going to take place and it can show the relationship between the location and the subject. Here is an example:- Shot reverse shot = Typically used in a conversation. This shot focuses on the characters that are talking, switches between the two to make a scene look like a conversation. The shot types must match. Here is an example of an image where two faces match positions. 180 degree rule = Not allowed to have cameras on both sides of two characters, only on one side otherwise it looks like the character has moved, breaking continuity. The image below explains how the rule works. Cross-cutting = To edit together two sequences that somehow conne...

Elements of Editing The elements of editing are:- Order of shots Transitions Pace & Rhythm Order of shots The meaning of a sequence can change depending on the order the shots are cut together. Putting two shots together can suggest a connection or emphasise contrast (juxtaposition). Transitions The process of movement from one shot to another. Examples include:- Cut Fade Dissolve Wipe Pace & Rhythm The duration of a shot will usually reflect the narrative context. Soviet Montage Theory Soviet Montage Theory is the idea that placing together separate sections of film could create ideas or have an impact beyond the individual shots. For example:- eye + water = cry Parallel editing, Match cut & Jump cut Parallel editing is basically cross cutting. This is an editing technique used to establish two or more scenes happening at the same time. The camera usually cuts from one place to another. This could alternatively...