L3 Creative Media 2018-2019 - Jack Palmer

Representation This image of black power is a milestone in the fight for equality because the winner of this olympic event is black, which was unusual in 1968. Bond 007 Villain The Bond villain is usually a spy Black clothes From a foreign country Black sports car First Black Actor Sidney Poitier  was a Bahemian-American actor. He was the first black actor to win an Academy Award for Best Actor in 1964. Stepin Fetchit   was the first black actor to have a successful film career.  The struggle for black actors relates back to the time of slavery, according to a  BBC News article . Sarah Jane Adventures - Representation This image shows that there is a balance of white and black actors in cast.  The Doctor The Doctor travels around space and time, fixing problems and having adventures She wears smart clothes She is from the Planet Gallifrey but appears to be an English human She travels in her TARDIS

Radio Drama - Ideas Theme: EastEnders (Soap, drama) Slot: Afternoon Drama on BBC Radio 4 (on Saturday from 2:30pm-3:30pm) between because this is the time when the station broadcasts dramas that will entertain audiences and be accessible for everyone. Genre: My genre will have a whodunnit theme in a soap genre. Synopsis: The basic synopsis is that a young girl called Lucy is murdered and three of her friends, Jay, Whitney and Lee, discover her body. The death of their friend encourages them all to make confessions and tell their individual stories of their final hours with Lucy. Their stories give each of them motive to kill her. It was one of them. But who? Target Audience: My target audience would ideally be men and women aged 16-30 because the characters featured in my radio drama are around this age group. Research In preparation for my assessment, I decided to research three radio dramas in order to find out how they used sound. The first radio drama I res

Primary Styles of Documentaries Expository Documentaries Heavily researched They aim to educate and explain things such as events, issues, ways of life, worlds and exotic settings we know little about Production elements can include interviews, actuality, graphics, photos and narration Observational Documentaries They strive for cinematic realism Carefully edited No interviews, commentary to the camera or narration Participatory Documentaries When the encounter between the object and the filmmaker is recorded and the filmmaker actively engages with the subject Aims for immediacy Presents the filmmaker's point of view Reflexive Documentaries Challenge expectations about the form Gives the impression that the film is being assembled right before our eyes Often include fake clips, improvised dialogue and a "shaky cam" Poetic Documentaries Aim to create an impression Emphasizes cinematic values to create visual poetry Shot design, compositio

1). WHAT...happened? Shoot Edit Role Who? What? When? Where? How? 2). SO WHAT...did you apply from your planning? Theory Practical 3). NOW WHAT...is my plan for the next time this happens? Scenario Theory Practical

Rolfe Et Al's Reflective Model (2001) Rolfe Et Al's reflective model is based upon three simple questions- What? So what? Now what? What? My planning helped to give me a storyline for my advert and also, to give me an idea of the type of locations that were required. My role in production was to play the role of the Costa Coffee customer in my advert. Also, I directed my cast and crew by informing them of what the scene involves. During my first shoot, I wanted to film one scene, which involved a Costa Coffee customer receiving a coffee from a Costa Coffee Barista. So what?

Target Audience = Research Primary Research = Surveys, observation, panels, interviews Secondary Research = Books, newsletters, newspapers & magazines, pamphlets Reliable = Repeatable Same answer every time Several people give their opinion Valid = Believable? Is this source valid? Are they a reliable person? Internal Validity Murder photos Focus group very upsetting Photo can have a very good internal validity External Validity History exam cramming in last minute revision or over several weeks All this research has an external validity e.g. can be applied to French revision Relation to My Own Advert In relation to my own advert, to create two of my print adverts, I used inspiration from two print adverts that had been created by Costa and Starbucks. This is internal validity because it is an image that has inspired an audience to go and buy coffee in either of these chain coffee shops.

Subjective & Objective Subjective Subjective is when you  are  influenced by something for example, someone else's personal opinion or feelings may have an influence on your opinion of a person or an object. It is related to truth and reality. Objective Objective is when you  are not  influenced by something for example, someone else's opinion of a person or an object is completely different to your own opinion. It is related to imagination and independence. Qualitative & Quantitive Research Qualitative Qualitative research is when you gather data, measured by the quality of something rather than it's quantity. It refers to the meanings of characteristics or symbols etc. Quantitative Quantitative research is when you gather data, measured by the quantity of something rather than it's quality. Advertising Publishing Design There are three steps to good designs:- Define the communication problem: You should ask questions such as:-

Audience Playstation advert It appeared to be scary and confusing. The client is Playstation The audience for this would be attracted to males aged 18-25 White British audience Audience earning an average of £30,000 a year Viewed on TV They may not be educated or educated up to GCSE level They have a good home Audience Variations Age Race Gender Ethnicity Income  Mobility Education Home Demographic SES (Social Economic Status) UK Census = 66,000,000 England Census = 54,000,000 Demographic = Someone who lives in one country Geodemographic = Someone who lives in different countries Geodemographic Profile Single, Female, Middle-class, Age 18-24, college (uni), educated The Audience Demographic for my advert The target audience I intend to have for my advert is working men and women between 16 and 50. On average, this class of people earn £30,000 a year, if they work in a city like London.  Costa 's head of UK marketing believes &quo

Advertising Print Campaign = 5 Research Channels 1). TV Advert = Costa Advert The target audience for this advert is identified to be for people who love coffee. The basic narrative for this advert is that 'Costa' makes coffee that is made to be loved by the person who is drinking it. One prominent colour in this advert is the colour of red, which has connotations of love, to show that the company puts love into every cup of coffee they make. Secondly, The advert takes place in an almost theatre-like setting, which would convey why there is a musical element to this advert. Finally, a key prop in this advert is coffee beans, which have a resemblance with Costa but they convey the love for the coffee, which may convince the audience to come to Costa and try the coffee. The advert features a group singing a song called "I was made for loving you". This will have a positive impact on the audience's opinion of the advert because it will encourag

Advertising Techniques Avante Garde = This makes the audience think by having this product that they are ahead of the times. For example, a company may get a very current and popular celebrity to advertise their product because then, the audience will know it is very popular in the current market. Weasel Words = These words are used to imply something positive but it is actually negative. For example, people might advertise a product that has worked for them. Magic Ingredients = When it is suggested that a miraculous discovery makes a product extremely effective. For example, a pharmacist finds a tablet to cure eczema so that cream is no longer needed. Transfer = The use of positive words, images and ideas to convey that the product being sold is also positive. For example, a textile manufacturer may use words such as "trendy" to describe their clothes. Plain Folk = When it is suggested the product can be used by ordinary people. For example, a normal family may s

Types of Advertising Appeals Ethos: An appeal to credibility or character. It will try to convince you the company is reliable, honest and credible and that their product should be bought. An example of where this is used is in the Garnier adverts where popular celebrities such as Holly Willoughby and Davina McCall are used to give the product a positive look. Pathos: An appeal to our emotions. It will try to evoke emotion in the audience such as happiness or sadness. This technique is often used in charity appeals such as Water Aid or The Salvation Army . Logos: An appeal to logic or reason. It will give you the evidence and statistics you need to fully understand the product. An example of where this is used is in the Colgate  adverts where they will give you facts such as that the toothpaste includes a "professional whitening ingredient".

Opening Titles Evaluation My Opening Title Sequence! I was given the task of creating my own film title sequence. I began this project by researching the title sequences of a variety of different films such as Se7en and Skyfall . The similar thing about both of these title sequences is that they include interesting images, which will help intrigue the audience to watch on and this is a key necessity for a movie title sequence. Secondly, they all name all the top people in the film in order to attract an audience, for example, the Skyfall opening titles include Daniel Craig's name to attract his fans. First of all, I decided on a plot which involved a character being killed and the killer going on the run, in a cliff hanger. I decided to use a cliff hanger in my opening title sequence because it will help keep the audience watching the film. After filming my project, I begun the editing process using Adobe Premiere Pro. First of all, I arra

Functions of Camera Movement Camera Movement This can reveal dramatic information by enlarging the viewer's field of view. Able to narrow and focus attention on significant objects. Motivated and Unmotivated Movement Motivated Movement = Prompted by characters and events in the film, such as when the camera follows a moving character or reframes the shots to reveal another character. Unmotivated Movement = Those that pertain to the filmmaker's commentary on characters and events. Movements Zoom = Using the camera to magnify the subject or widen the subject. Here is an example from 'Jaws'. Pan = Allows the viewer to follow the action from left to right. Here is an example from YouTube. https://www.youtube.com/watch?v=iadPLGxnYCc Tilt = Tilt up and down Whip Pan and Tilt = An extreme fast movement of the camera from side to side or up and down Dolly = When you move the camera backwards and forwards, typically on a track or motorize

The Timeline and Beyond . Resolution =  The number of pixels in a particular frame of a film e.g. 1920 x 1080p (typical resolution on a phone) 720p 480p 360p H.267 means CODEC, which means code decode. DVD A DVD can be released as a m2V, which is an MPEG 2 file or it can be released as a ac3, which is a DOLBY 2.0 Video and Audio is an MP4 file and it is muxed. Lossy Lossy is a file destroyed in some way and it is compressed. It is a small file, MB MP4 Lossless It is an uncompressed file GB, Large file

Clips The start of a clip is the head and the end of the clip is the tail . A clip after the current one is incoming snd the current is outgoing . An example of an interview that cuts away:  https://www.youtube.com/watch?v=Zog-6SrGxE0

Short cuts spacebar =  start and stop the video or audio. I obviously used it a lot when stopping and starting the video to search through to find specific points. backspace =  delete the section you have selected (the deletion key has a tendency to move sections). I used it a lot when i was cutting apart and altering the video to delete bits that weren't going to be seen. c =  turns on the razor tool, used to cut parts of a clip in two. I used this a lot when cutting apart and deciding what parts of the video was going to be seen along with cutting the parts that didn't need to be there after syncing the audio to the video. v =  switches back to the arrow tool. I used it a lot to go back to moving things after using the cut tool. cmd+z =  undo. I obviously used it to go back on mistakes I made as I went. cmd+x =  cut. I used to copy things to then paste elsewhere, mostly when moving things around. unlike copy, it removes the originate, so its also a good alternative to back

Opening Titles Research Opening titles are usually shown at the beginning of a motion picture, whether that is a TV programme or a film. Key conventions of an opening title sequence include:- The name of the studios or production company that make the film The title of the film The names of key actors and key crew members Music and sound effects. In preparation for my project, I researched a few opening title sequences from films such as 'Se7en', 'Skyfall' and 'Spectre'. These sequences are referred to as title sequences and they are relatively common in James Bond films because they are built in a separate sequence to the film itself and they usually take place over a lengthy period of time in the film. 1). Se7en These screen shots show the advantages of different conventions of an opening title sequence such as the names of the production company and A-List actors. The advantages of naming these things would be that

Continuity Continuity is when shots, that are more-or-less related, are edited together in order to direct the audience's to a pre-existing story across time and location. These are the rules of continuity:- Establishing shot = Often found in long shots or extreme long shots, this shot shows where a scene is going to take place and it can show the relationship between the location and the subject. Here is an example:- Shot reverse shot = Typically used in a conversation. This shot focuses on the characters that are talking, switches between the two to make a scene look like a conversation. The shot types must match. Here is an example of an image where two faces match positions. 180 degree rule = Not allowed to have cameras on both sides of two characters, only on one side otherwise it looks like the character has moved, breaking continuity. The image below explains how the rule works. Cross-cutting = To edit together two sequences that somehow conne

Elements of Editing The elements of editing are:- Order of shots Transitions Pace & Rhythm Order of shots The meaning of a sequence can change depending on the order the shots are cut together. Putting two shots together can suggest a connection or emphasise contrast (juxtaposition). Transitions The process of movement from one shot to another. Examples include:- Cut Fade Dissolve Wipe Pace & Rhythm The duration of a shot will usually reflect the narrative context. Soviet Montage Theory Soviet Montage Theory is the idea that placing together separate sections of film could create ideas or have an impact beyond the individual shots. For example:- eye + water = cry Parallel editing, Match cut & Jump cut Parallel editing is basically cross cutting. This is an editing technique used to establish two or more scenes happening at the same time. The camera usually cuts from one place to another. This could alternatively

Mise-en-scene In basic terms, Mise-en-scene is everything you see on-screen. The 5 elements of mise-en-scene include:- Lighting & colour Costume, hair & make-up Location, sets and props Facial expressions and body language Position of characters and objects in the frame Activity = settings and props 1). Costume, Hair & Make-Up Costume, Hair & Make-up act as an instant indicator to a character's personality, status and job.  Costume & Make-up can relate back to a certain time period or they can tell us whether this character is a villain or a hero e.g. a bright coloured cloak for a superhero or a black cloak for a villain. Hair and Make-up can signify certain characters. An example would be The Joker in "Dark Knight", who has red lips and a white face to symbolise a clown. This could also connote that this character is very psychotic and evil. 2). Facial expressions & Body Language Facial expressions provid

Poster Analysis Research To create my poster, I researched other images and posters that advertised Doctor Who Series 11. Some of these images included objects and characters such as The TARDIS, The Doctor and the companions. In addition, I used one of my own images of the top of a cliff which would act as the setting of my poster. In consolidation, this would appeal to my target audience of science fiction fans or more particularly Doctor Who fans, as I have used images associated with the show such as a police box, which will give fans a sense of familiarity. Creating my poster After getting inspiration from these images, I designed my poster on paper using text and drawing pictures. Afterwards, using Photoshop, I structured my poster (left) by cutting out certain objects and characters from the pictures I researched and placing them on to the background. After placing the images in position, I added typical conventions of a movie poster such

Frame In the UK, Frames are recorded at 25FPS (frames per second). In each frame, there are two fields. These fields can be interlaced or progressive. When the frames are interlaced, the two fields are scanned one after the other and when the frames are progressive, the two fields are scanned at the same time. Jaggies = Anomalies in displayed images in the frame. Audio A VU (volume unit) meter A PPM (peak programme meter) For a TV programme, this meter would measure 5.5ppm for voice, 3ppm for SFX and 4ppm for Music.

Audio 20 - 20,000 Hz WAVELENGTH WILDTRACK This is a VU (Volume unit) Meter and a PPM (peak programme meter) meter (further down) TV Programme Voice = 5.5ppm SFX = 3ppm Music = 4ppm L&R = 2 Channels MIC Onboard - Records voice, ambience MIC External - Can improve voice intelligibility BOOM Directional MIC - Shotgun/Rifle 416 Sine. https://en.wikipedia.org/wiki/VU_meter https://en.wikipedia.org/wiki/Peak_programme_meter The picture on the right shows me using a H4. The picture above shows how I created a black video on Adobe Premiere Pro. I started off by creating folders such as Audio and Footage for a certain date. Then, I created the black video and changed the duration to 10 hours.

Audience Demographics Audience Demographics - A way of categorising advertising audiences. Demographic audience profiling will categroize audience to their:- Age Class Education Gender Household size, owner Marital status Occupation and income Audiences are categorized in groups A to E. Groups A + B are the highest earning and possibly the ones with the highest disposable income. Those who are retired may not earn money but often have an income they use for luxuries Grade = Social Status = Occupation Group A = upper middle class = higher managerial, administrative or professional Group B = middle class = intermediate managerial, administrative or professional Group C1 = lower middle class = supervisory or clerical, junior managerial, administrative or professional Group C2 = skilled middle class = skilled manual workers Group D = working class = semi and unskilled manual workers Group E = lowest level of substitute = state pensioners or widows, cas

Different Types of Sound in TV & Film Sound - Everything that can be heard in a scene Dialogue - Words spoken by characters in a scene. An example of this would be in ' Pirates of The Caribbean ' when Will & Jack interact during a sword fight. Voiceover - An omniscient narrator or a character heard talking in a scene. An example of this would be how David Attenborough narrates ' Planet Earth II '. Music - This is used to heighten the emotion and drama of a scene. An example of this would be that a sinister tune is played at each entry of Darth Vader in the Star Wars movies, which helps to create tension around his character. Sound Effects - A recorded sound other than dialogue or music which is added to the soundtrack to enhance the tension. Examples of this could a ringing phone or a gunshot, which is used in the film, ' No Country For Old Men '. Diegetic Sound - A sound that has a physical origin in the film world. An e